Restrictions on Brazilian poultry exports to the EU could create fresh pressure across the European poultry supply chain and reshape market conditions in the UK.

From 3rd September Brazil is set to lose authorisation to export certain animal-origin products to the EU after failing to demonstrate compliance with new European requirements covering antimicrobial use.

Brazil is the EU’s largest supplier of chicken, exporting around 211,000 tonnes to the bloc in 2025. If that supply is interrupted, EU buyers may need to source greater volumes from domestic producers or alternative approved origins, potentially increasing competition for available product and putting upward pressure on prices.

The UK however is not currently following the EU restriction. APHA has confirmed that Brazilian products will remain eligible for import after 3rd September, while their own independent assessment of Brazil’s antimicrobial assurance arrangements is completed.

This creates the possibility of Brazilian poultry previously destined for the EU being redirected towards the UK. The NFU has warned that such a shift could increase imported supply, distort trade and put additional pressure on domestic producers.

The result could be a contrasting market picture: tighter supply and stronger demand within the EU, alongside increased availability, and greater price competition in the UK.

For poultry buyers and foodservice operators, Brazilian trade flows and the UK’s import policy will be important areas to watch.

Sources